I don't quite get the phenomenon of the puffer/down jacket in Milan. For those who haven't experienced it, the puffer jacket has spread everywhere, is worn by men, women, children and above all, dogs.
The 'piumino' comes in many shapes & sizes: matt, shiny, hyper shiny, fluorescent, trimmed with fur... Vogue Italia is actually full of specialist brands selling nothing but these beauties. Moncler, Duvetica, Barbour & co are having a field day.
So is this happening around you too? Do you wear one? Would you sacrifice style for comfort?
This could be the next UGG war.